Lead Generation SEO Leeds

Lead generation websites pose a tricky challenge. The easiest thing to do is compare it to an e-commerce site. With an e-commerce sites, once we disregard ranking, the real differentiators are price and value add-ons (such as free delivery). All things being equal, a user is simply likely to buy from the cheapest source possible. But lead generation is different. By it’s very nature the products or services are likely to be of greater value or more complex. Brand plays much larger role in the sales funnel. And, unlike e-commerce, people come to lead generation sites much earlier on in their buying process. So, it is the role of the lead generation site to build trust and buy-in from the user.

We’re a small team of SEO specialists who are upfront in our approach. We don’t expect you to love all things SEO as much as we do but we’re keen to keep you involved in the process through open communication. It means a lot to us that you understand our strategies and how we aim to increase the traffic and the leads coming through your website, so don’t be surprised if our team members want to spend time at your office and really get to know your business.

We understand that all lead gen websites are different so we don’t have a templated SEO strategy to follow but a few things we might do include:

• SEO audit of your website to identify and resolve technical errors
• Keyword research around your services so we know what your audience want
• Link building campaigns to boost authority and referral traffic
• Content planning to provide value to your audience
• UX audit to identify missed lead opportunities

Maybe more so than the other branches of SEO, lead-generation requires a true partnership. So we want to make sure that we fit from a cultural perspective. That we share values and are prepared to work on the campaign as team for the long haul.