Stats:

• In the two-year period Jan 21-Jan 23, compared to the previous period, organic users are up 369%
• Comparing 2022 to 2021, it’s up 34%
• The number of keywords they appear for has also doubled over the same two-year period

 

The Challenges

Spotless Cleaning is a specialist commercial cleaning company that’s been working with us for a while now. Their overall aim is to get their content in front of the right audience, which is made more challenging by the fact their services are so specific.

 

What We Did

 

• Performed updated keyword research:

  In order to have Spotless Cleaning appear in front of the right people, we needed to learn what their target audience searches for. We, therefore, performed updated keyword research to establish the words and phrasing that are most commonly used by potential customers to find services like the ones Spotless Cleaning provide.

• Created targeted landing pages:

  Now there’s no use finding out what phrases and keywords a target audience searches for if that information is not then utilised in the correct way. We created targeted landing pages, both with regard to specific locations and individual services, targeting keywords we’d learned from our research to allow the pages to be seen by the right people.

• Adding structured data:

  In a sea of search results, it can be difficult to stand out amongst your competition. That’s why we added structured data to ensure Spotless Cleaning’s (excellent!) star rating appears in the search results. After all, you’re much more likely to opt for a company you know from the start you can trust, right?

• Created focused blog content:

  As much as it may sting to realise, your target audience likely doesn’t care quite as much about your company updates as you’d like them to. Now, we’re not saying they have no place at all, but we made sure to create a focused blog content strategy with industry-relevant articles that provide value to Spotless Cleaning’s audience.

By implementing the above solutions and processes, we continue to see fantastic results for Spotless Cleaning. If you’d like to find out more about how we can help your business, get in touch with the Kangaroo SEO team today.