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E-Commerce SEO Leeds

 

What is E-commerce SEO?

How is E-commerce SEO different?

E-commerce best practice?

How We do E-commerce SEO?

It’s been a phrase that’s been passed around more and more, that the high street is dying, and in our experience this is an unfortunate truth as online shopping is growing and growing. This doesn’t mean that retail is dead, it’s just moved from bricks and mortar to the world’s busiest high street: online.

If you have an E-commerce site, getting your products in front of the people looking to buy them is vital whether you sell 100 products or 100,00. There’s a lot to consider, from voice search for e-commerce to schema for e-commerce and ensuring that you’ve optimised for conversion rate.
Whatever platform your site is built in, Shopify, Woo Commerce, fully bespoke, or somewhere in between, a tailored SEO campaign is vital to ensure that you stay afloat.

But first, some basics.

Woocommerce SEO Shopify SEO

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    What is E-commerce SEO?

    Selling products online is referred to as e-commerce. E-commerce SEO is the process of increasing the visibility of your products in search engine results, typically through your category and product pages.

    How Kangaroo does
    E-commerce SEO

    The team at Kangaroo is always excited to find new opportunities and develop strategies to help boost your E-commerce site in the rankings, but we understand that not everyone loves SEO as much as we do. We try to keep our communication free of jargon and instead explain everything to you clearly so that you’re not left in the dark about our processes and we can focus on delivering results. We’re upfront in our approach and will discuss your goals and how we help you get there by:

    Product & category page optimisation

    We will work hard to make sure your site doesn’t rely on generic or duplicate product descriptions and that every page is unique and provides value to the user.

    On-page elements

    As well as copy and content, we will focus on other page elements such as titles, headers, meta, canonical tags and structured data. On-page SEO is its own monster, which we go into more detail about on our page breaking it down.

    Site structure & hierarchy

    We will review your site’s navigational structure and look for opportunities in categorisation, product filters and URLs.

    Site speed & performance

    Since E-commerce platforms can be demanding, we want to make sure you’re not losing customers because of poor load speeds and that site performance is as smooth as it can be across both desktop and mobile devices. Read more about technical SEO over on our technical SEO guide.

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    E-commerce
    Best Practices

     

    As experts in SEO, the Kangaroo team know that there’s more to optimising an E-commerce site than just putting keywords in the right places. There’s also site structure, menu layout and user experience factors to consider along with reviewing how your site appears in search engine results and to help improve click through rates.

    It’s common for E-commerce websites to have a lot of product and category pages, so we want to really get to know your business so we can help you find the best keyword opportunities and understand where to prioritise our efforts.

    Let’s say you sell tablecloths. Everyone likes tablecloths. There are all kinds of keyword variants around that from “PVC tablecloths”, “round tablecloths” and even the really specific long-tail keyword phrases like “PVC tablecloth for round dining table”. These types of specific searches typically indicate someone who is ready to buy, so our aim is to maximise your site’s visibility so that customers can find your products when they need them.

    How is
    E-commerce SEO Different?

    While each campaign is different, a typical E-commerce campaign will include several aspects of SEO best practice. This will likely include an audit to identify any technical issues that may be affecting your site’s search performance, keyword research (a lot of keyword research), on-page SEO and link building. Where E-commerce websites differ from other kinds, is that the focus is more on product-based keywords and search intent. It’s not enough to simply increase the traffic to your site, we need to ensure it’s the right kind of traffic. The kind who will go on to make a purchase.

    As well as boosting your search engine rankings, the right SEO campaign can help your E-commerce store to:

    • Improve the buying process on your website and drive more sales
    • Build trust with potential customers
    • Create awareness of your brand

     

    With E-commerce SEO, we know that it’s no easy job and it can be overwhelming even knowing where to start. That’s why our team is here to help you with everything from technical amends to content and links. We love meeting new people and working with businesses in all industries to get your E-commerce site moving in the right direction.

    Whether you’re based in Wakefield, Huddersfield, Harrogate, Barnsley, Sheffield, or York – our team of SEO experts are on hand to help.

    Case Studies

    XL Joinery – Ongoing SEO Services

    FAQ's

    what are ecommerce seo services

    Ecommerce SEO provides online businesses with SEO services for your eCommerce website. Compared to traditional SEO services, these services focus on eCommerce-specific tactics, like product markup, to improve your website's visibility in search results.

    why is seo important for ecommerce

    Any site which sells products online needs to be found easily in search results.

    what are ecommerce seo services

    eCommerce SEO focuses on making an online store more visible in search engines to build sales.

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