Our Services

We don’t hide the fact that we’re a small team at Kangaroo SEO. But this doesn’t mean we don’t offer big services. We have the ability and knowhow to work across the entire spectrum of SEO. When working on a site our first step is usually some kind of audit, from that we can see where a site is weak and where opportunities lie. We then carry this work out whether it’s links, technical fixes, on-page optimisation, or a blend of everything. We simply do what needs to be done.

But if you want learn more about any individual service that we provide, have a read of any of the sections below.

For the uninitiated, SEO can simply be described as improving your website so it appears higher in a search engine’s organic listings. This differs from something like Google Ads in which you pay to have your site appear. When working on a site there are two key areas that is focussed on:

1. Relevancy – this is simply the act of making your site as relevant to your chosen keywords as possible. When a user searches for something, we want the search engines to know that your site pertains to that search.
2. Authority – so how does a search engine pick your site over someone else’s if they are both relevant? Well, it will likely show the site with the most authority. This is the site which is perceived as being a better source of information for the user.

As you can see by the various sub-disciplines within SEO, there are many ways to go about improving the relevancy and authority of your site.

We think SEO is vital. Especially with how search engines are evolving. In times gone past, SEO was a simple process of mentioning your key service as often as possible, while paying a random website to create a bunch of phoney links feeding back to your site to artificially boost the authority.

But, search engines simply want to provide the best user experience possible. This means that more and more how a user interacts with your site is becoming a key ranking factor. So even if you currently rank well, investing in SEO now will help you keep those top spots, along with improving the user experience, and subsequently sales and enquiries. When speaking with clients, we often hear that ‘they already have SEO’, or that ‘they had it done when the site was built’. But unfortunately SEO is not a one-time thing. It is an investment in your website that’s made over years.

The quick answer is ‘very well’, but we know we have to do a little better than that. We take pride that we’re a smaller agency, we want to become an extension of your business. We want to get to know your history, how you work and where you want to go. Only by doing this can we properly align our practices with your goals, and drive your website forward.

Once we feel that we know enough about your business and your site we will plan and execute the campaign. Communication is key, and we know from experience that SEO works best when people work together. So throughout the campaign we will keep you informed of what’s going on. We’ll explain our plans, and why we’re doing what we are. We won’t befuddle you with technical terms trying to sound smarter than we are, nor we will report on misleading stats. Everything is always clear, upfront and honest.