Harro Group Audit

What Did the Client Want?

We identified any issues which would hold back the organic performance and formulated a list of actionable tasks to improve search visibility.

 

There were four primary areas we looked at:

• Keywords & rankings
• On-page
• Technical
• Backlinks

 

What were our recommendations?

 

Keywords & rankings

Potential search opportunity around pump systems for specific foul water applications. For example:

• Foul pumping stations
• Foul waste pumps
• Pumped foul drainage systems
• Sewage pumping systems

 

On-Page 

Undertake keyword research and better optimise key on-page signals based on findings.

 

Technical 

Migrate everything to harrogroup.com and place under subfolders, redirect subdomains to relevant subfolder pages.

 

Website Migration 

• Outline new sitemaps for Harroquip and Advantage based on keyword research
• Manage & monitor migration from existing Harrogroup site to new domains
• Optimise internal linking to ensure new URLs are easily crawled & indexed

 

For more information on our SEO audit services, please email our team of SEO specialists at hello@kangarooseo.co.uk or call Leeds on 0113 347 9885