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Technical SEO Services Leeds

 

What is Technical SEO?

Does Technical SEO Matter?

Does Your Website Need Technical SEO?

Technical SEO Best Practices

How Kangaroo Approaches Technical SEO

In our mind, technical SEO is simply the act of building a good, structurally sound website that search engines will approve of. We want it to be easy to navigate, and for search engines to go where we want, and not go where we don’t. It should be crawlable, usable and most of all, rankable.

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    What Is Technical SEO?

     

    Technical SEO refers to optimising the technical aspects of your website so that search engines can crawl and index your site effectively. This can include everything from fixing broken links to updating XML sitemaps and improving the navigational structure of your site. You can think of it as the elements of SEO that happens behind the scenes so we tick all the boxes the search engines want us to. The end result of this will be a fast, functional website that visitors love to use.

    Does
    Technical SEO Matter?

    As much as we’d like them to be, websites aren’t always built with SEO best practices in mind. Slow loading speeds, complicated URL structures or incorrect canonical tags can all have a negative impact on your site’s visibility. And while our team are big fans of perfecting landing page copy and thinking up exciting link building campaigns, we get immense satisfaction on getting our hands on your code and squaring it all away.

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    Does Your Website
    Need Technical SEO?

     

    Chances are if you’re on this page, you may already be aware of a technical SEO problem on your website. Maybe you’ve discovered a duplicate content issue and you’re not sure what the impact is on your site’s SEO, or maybe you’ve noticed that important pages aren’t being indexed correctly. Or maybe you hadn’t even heard of technical SEO before finding this page?

    Either way, whether you have a small lead-gen site or a global e-commerce store, a technical SEO specialist can help you audit, analyse and improve your website to make sure you’re maximising search engine visibility and increasing organic traffic.

    Technical SEO Best Practices

    There’s no one size fits all approach to technical SEO. We know that every website is different and that it can often be difficult to get an accurate picture of your site’s health and what it all means without the input of an SEO expert.

    At Kangaroo SEO, we think it’s all about applying best practices in a way that works for you, your particular platform, CMS and business goals. This could involve looking at the following:

    • URL structure
    • Canonical tags
    • Structured data
    • Duplicate content
    • Thin content
    • Site architecture
    • 301 redirects
    • 404 pages
    • XML sitemaps
    • Robots.txt
    • Load speeds

     

    This is by no means an exhaustive list that will apply to every website, but it is helpful to know the kind of things a technical SEO service can optimise.

    How Kangaroo Approaches Technical SEO

    When it comes to technical SEO, we don’t want to just throw a website audit at you and expect you to understand everything. The Kangaroo team will delve into your site and really get to grips with the way things work to determine what the issues are at the root cause and how we’re going to solve them.

    We’re all about honesty and having open communication with our clients. Even if the technical workings of your site are still a mystery to you, we aim to explain our SEO strategies in a way that makes sense so that you always know what to expect when you work with us.

    Whether you’re based in Wakefield, Huddersfield, Harrogate, Barnsley, Sheffield, or York – our team of SEO experts are on hand to help.

    Case Studies

    Monster Mesh – SEO Case Study

    FAQ's

    what is technical seo?

    Technical SEO is a broad field which involves the optimisation of a website from a technical perspective to ensure it can easily be found, crawled, understood and indexed by web crawlers as well as end users.

    are seo meta tags important?

    Meta tags allow search engines to determine what the content's subject matter is about and can influence the keywords a page appears for. They also provide information for searchers as to what they can expect if they click through on the result. Therefore meta tags can impact your engagement rates and traffic.

    seo when redesigning a website?

    When redesigning a website, consider these SEO features; Maintain the URL structure as much as possible. - Don't forget keywords. - User experience - Create effective sitemaps - Consider craw-lability

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