Print Leeds Audit

What Did the Client Want? 

 

Recognise any issues which hold back the organic performance and formulate a list of actionable tasks to improve search visibility. 

 

There were five primary areas we looked at: 

• Site Structure and keyword targeting 
• On-page & Content 
• Technical 

• Conversion Rate Optimisation & User Experience 
• Off-Page 
• Design & UX  

 

What were our recommendations? 

On-page and Content  

• Multiple H1s used for styling purposes.  
• No use of H2s or supplementary headers.  
• Meta descriptions are either not written or extremely long. 

• Page titles are not optimised and often too short.  
• Few longtail keywords targeted with news/blog content. 

 

Keyword Targeting  

The site does not appear on the first page for any significant non-branded search queries, besides ‘Leeds printing company’ and ‘printers in Leeds’. 

 

Design and UX  

• Confusing Calls-To-Action. 

Product pages lack trust signals and are essentially just blocks of text with images. Needs USPs, case study examples, service advantaged etc.  

 

Off-site  

Lots of low quality, potentially borderline toxic links from low quality spam sites.  

 

Conclusion and recommendations  

The site needs improvement from content and structure perspective, while the user experience and design also need refining.  

While content and structure changes could be made on the current site, their impact would most likely be limited unless additional improvements are made to improve user experience.