Call Us On
0800 234 3977

Email Us On
hello@kangarooseo.co.uk

We Are Available
Mon to Fri - 9am to 4pm

Local SEO Leeds

 

What is Local SEO?

How is Local SEO different?

Do You Need Local SEO?

How does Kangaroo do Local SEO?

At Kangaroo SEO, our job is to keep things simple for you. We understand you might not be familiar with the differences between traditional and local SEO, and that’s okay. We’re here to identify what opportunities exist for your site and what’s been holding you back.

Lets Have A Call


    Service Icon

    What is Local SEO?

     

    Local SEO is, as it sounds, local search marketing techniques to promote your business in the area you serve. Google uses Geolocation to pinpoint where a user is searching from to provide relevant results in the form of both map listings and website pages.

    For example, if you’re in Leeds and looking for a local service such as a dentist, hairdresser or restaurant, there’s no point showing you businesses in London. This applies whether you’re searching for a specific place, e.g. “restaurants in Leeds”, using a nearby search such as “pizza near me” or even just looking for “places to eat”.

    Local SEO can be explained as the process of optimising your online presence to be more visible in relevant local searches. This can include your website, Google My Business listing, online directories and social media profiles.

    By ranking for keywords that are focused on location, your products and services are visible to the right audience at the right time.

    How is Local
    SEO different?

    Let’s look at what makes local SEO different to traditional search engine marketing practices. The easiest way to understand this is to think about the difference between a standard search for information and a local search.

    Following traditional SEO best practices might help your website rank for a search term like “how to get rid of a wasp nest” but when that query has more of a purchase intent behind it, you’d expect it to become “wasp nest removal near me” or “best pest control in Leeds”.

    This difference in search intent and user behaviour is exactly why Google treats them differently and displays different results, and why we think local SEO works so well alongside standard SEO.

    Google uses a separate algorithm with three main ranking factors to help determine local search positions:

    Relevance

    Relevance is all about being specific and making sure your business is listed for the products and services you offer so you appear in the correct local searches.

    Distance

    Physical proximity and making sure your business address is listed accurately online is important when it comes to local search results.

    Prominence

    You would expect to see more well-known places ranking higher in search engine results because they are more familiar to people and therefore more prominent. Your prominence can be increased by:

    • Improving your presence on online review platforms including the reviews you receive and how you respond to them
    • Increasing your visibility through local link building campaigns, local PR and online citations
    • Using traditional SEO best practice to help with your overall online visibility
    Feature Image

    Do You Need
    Local SEO?

     

    Chances are if you’re reading this, then yes, you likely do. Local SEO affects not just sole traders, but national level businesses as well. If you have a website that’s already attracting customers globally you may wonder why local SEO is important. Well, we like to make sure that all areas of your business are covered so that, if you have a physical bricks and mortar store, you’re not missing out on opportunities to appear in those searches that are going to increase footfall as well as website traffic.

    We believe that your digital presence is important whether you’re a small service-based business operating in a catchment area or a large establishment with one or more physical locations. We love local SEO as it’s a great way to not only boost brand reputation and increase the click through rate from search results to your website, but also to build trust with your customers.

    How does Kangaroo do Local SEO?

    The team at Kangaroo SEO are all about honesty and having open communication with our clients. We love to get stuck in and learn the ins and outs of your business but we also want to make sure you understand our approach to local SEO. We’re not the sort of agency who hide behind stats and jargon. We take the time to understand your business and your website and build an approach that aligns with your unique goals.

    We will come up with a clear strategy to help you rank in local search results by:

    • Making sure you have a complete and accurate Google my Business listing
    • Helping you find relevant online directories such as Yelp to create local citations
    • Researching keywords that are focused on location
    • Creating content for your website including specific location-based pages

    Don’t worry if you’re still not sure how local SEO works or how you can improve your local SEO, that’s what we’re here for. While we’re always excited to work with new businesses, we take care to make sure that you understand our plans, processes and strategies before we get to work improving your online presence and delivering results.

    Whether you’re based in Wakefield, Huddersfield, Harrogate, Barnsley, Sheffield, or York – our team of SEO experts are on hand to help.

    Case Studies

    MJ Backhouse – Ongoing SEO

    Finfo Audit

    Spotless Cleaning – Ongoing SEO

    FAQ's

    what are local seo citations?

    Local citations are mentions of your company on relevant sites in your area or niche. Examples of this include a business directory or industry websites, blog pages, or local sites.

    how local seo works?

    After searches, Google scans its index to provide the best results for their query. Google uses a different set of ranking factors to rank the local search results.

    how to boost local seo?

    Top Ways to Improve Your Local SEO Google My Business Account. Get Regular Reviews. Create Content Based on Local News Stories or Events. Local Keywords.

    how local seo works?

    Top Ways to Improve Your Local SEO Google My Business Account. Get Regular Reviews. Optimize for Voice Search. Create Content Based on Local News Stories or Events. Make your website responsive. Local Keywords.

    Lets Have A Call