What is Lead-Gen SEO?

You may have heard of lead generation, and you may have heard of SEO, but what happens when you combine the two together? Well, in this blog we’ll take a look at a subset of search engine optimisation that focuses on generating leads for your business. This is particularly important for businesses that run e-commerce websites, or generally want to drive more business through their platform. Read on to become an expert in lead-gen SEO.

What is lead generation SEO?

Lead generation SEO refers to the process of optimising your website and online presence to attract potential customers and convert them into leads for your business. The goal of lead generation SEO is to improve your website’s visibility and ranking in search engine results pages (SERPs) for relevant keywords and phrases so that when someone searches for products or services related to your business, your website appears at the top of the search results.

What does lead gen SEO involve?

Lead generation SEO involves a variety of strategies and tactics, including keyword research, on-page optimization, link building, content marketing, and social media marketing. These techniques are used to drive traffic to your website and encourage visitors to take specific actions, such as filling out a contact form, subscribing to a newsletter, or making a purchase.

Why is lead gen SEO important for e-commerce sites?

Lead generation SEO is an important part of any digital marketing strategy, but particularly e-commerce businesses, as it helps businesses attract high-quality leads and grow their customer base. By optimising your website and online presence for lead generation, you can increase your visibility, build brand awareness, and ultimately drive more sales and revenue for your business.

How does lead gen differ from normal SEO?

Lead generation SEO and normal SEO have a similar goal of improving the visibility and ranking of your website in search engines, but they differ in their focus and strategies.

Normal SEO (Search Engine Optimization) is primarily focused on improving your website’s visibility and ranking in search engine results pages (SERPs) for specific keywords and phrases. The goal of normal SEO is to attract more traffic to your website and improve your overall search engine rankings, which can lead to increased brand awareness and sales over time.

Lead generation SEO, on the other hand, is specifically focused on converting that traffic into leads for your business. The goal of lead generation SEO is to not only attract more traffic to your website but also to encourage visitors to take specific actions that are valuable to your business, such as filling out a contact form or signing up for a free trial.

To achieve this goal, lead generation SEO may use additional strategies beyond normal SEO, such as optimising landing pages for conversion, creating targeted content offers, and implementing lead capture forms and calls to action throughout the website. These tactics are designed to engage visitors and encourage them to take the next step in the buying process, ultimately leading to more leads and sales for your business.

Top tips for optimising web pages for lead gen SEO:

There are several ways to optimise landing pages for lead generation SEO:

1. Make sure the landing page matches the search intent: The landing page should be relevant to the search query and clearly communicate the value proposition of your offer.
2. Use a clear and compelling headline: The headline should grab the visitor’s attention and clearly communicate what the offer is about.
3. Keep the page focused and clutter-free: The landing page should be simple and easy to read, with no distractions that might take the visitor’s attention away from the offer. Keep things simple for the user.
4. Include a clear call to action: The call to action (CTA) should be prominently displayed and clearly communicate what action the visitor needs to take to claim the offer. Don’t distract users with multiple, competing calls to actions.
5. Optimise any forms for conversions: The lead capture form should be short and easy to fill out, with only the essential fields required to follow up with the visitor.
6. Use social proof: Including social proof, such as customer testimonials or trust badges, can help build trust and credibility with the visitor. This could be things like a Trustpilot widget or reviews.
7. A/B test different versions of the landing page: Testing different versions of the landing page can help you identify which elements are most effective at generating leads and improve your overall conversion rate.

By optimising your landing pages for lead generation, you can improve your chances of converting visitors into leads and ultimately grow your customer base. If you would like help with your lead generation efforts, you may wish to get in touch about our lead generation SEO services.