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Website Migration Services Leeds

 

What is Website Migration?

Reasons to Migrate a Website How Will a Website Migration Affect SEO?

Do You Need Help Migrating a Website?

How Kangaroo SEO Handle Website Migrations

Websites change. As browsers update, technology upgrades and users start to want different things your website needs to keep up with these developments. And, websites are as subject to fashion as anything else. It gets to a point where a user expects a certain experience when they visit a website, and if yours doesn’t provide that then you may be left struggling. Sure, updates can patch things for the time being, but there are definitely situations where more dramatic steps are needed. Enter website migrations.

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    What is
    Website Migration?

     

    The process of changing something about a website’s technology is known as a website migration. This could be switching the platform your site is built in, moving to a new web server or changing the domain name. In many cases, migrating your website can be the best option to solve issues, but it does come with its own risks.

    Reasons to
    Migrate a Website

    There are various situations where a site migration is necessary. Let’s take a look at some of the most common reasons.

    Moving to a new CMS

    If your website is on an outdated platform, or you’re currently using a CMS that doesn’t suit your business, it might be worth considering the move.

    Changing domain name

    You might be rebranding and changing the name of your website to match, or you might simply have acquired a better domain name and want to make the switch.

    Switching to HTTPS

    Making the change from HTTP to HTTPS is something that Google places a lot of importance on when it comes to ranking websites so it makes sense that having the security of a HTTPS configuration should be seen as a priority for websites still using HTTP. In this case, the domain name doesn’t change but installing an SSL certificate will alter the URLs from http://www.yourdomain.com to https://www.yourdomain.com

    Merging multiple websites

    If you’re consolidating multiple domains into a single domain or if you’ve just acquired a business and want to merge the website with your existing site.

    Changing hosting providers

    If you’re unhappy with the performance of your website or the service from your current hosting provider, this is also an option.

    Building a new site

    If small changes aren’t enough, or the site is outdated, then maybe it’s time to simply build a new site. If there are going to be any changes in the site structure or internal linking then a migration plan needs putting in place.

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    How Will a
    Website Migration Affect SEO?

     

    A website migration is no small change. In many of the scenarios mentioned above, your website URLs will change, meaning that you now have entirely new pages for search engines to index. We’d love it if this process always went smoothly but there are a number of SEO factors to be considered and planned before you migrate your site.

    These are just some examples:

    • Redirects
    • Existing technical problems
    • URL structures
    • Duplicates
    • Page and domain authority
    • Changes or removal of existing optimised pages

     

    Think about a page on your website that brings in a lot of traffic or conversions. If the URL changed and you didn’t point search engines in the direction of the new URL, what would happen? To Google, the original URL will still show up in search results for a time, but if it no longer exists you’ll probably end up with some frustrated users who now can’t find what they’re looking for. Now imagine that every URL on your website was changing and it’s easy to see how much greater the risk is.

    Do You Need
    Help Migrating a Website?

    If a website migration isn’t handled well, you could lose valuable traffic that takes significant time and resources to recover. It’s much better to plan for a site migration with SEO in mind to minimise the risks involved. We know that not everyone is an SEO expert so that’s why the Kangaroo SEO team are happy to help you with the technical stuff.

    Whether you’re based in Wakefield, Huddersfield, Harrogate, Barnsley, Sheffield, or York – our team of SEO experts are on hand to help.

    How Kangaroo SEO Handle Website Migrations

    When you come to us with plans to migrate your site, our team will help make sure you’ve thought of everything that could impact SEO from implementing redirects to resolving existing crawling errors. When you’re changing pages that are already ranking in search engines, there’s always a risk that your rankings and traffic could drop but we’re here to minimise that risk and put all the hard work into solving problems quickly and getting your SEO strategy back on track.

    FAQ's

    how long does SEO website migration take?

    The period it takes to move a website depends on the amount of content being transferred and the complexity of the website structure.

    what is website migration?

    A website migration refers to a total redesign or restructure of a website, or the moving of a site from one domain name to another.

    seo when redesigning a website?

    When redesigning a website, consider these SEO features; Maintain the URL structure as much as possible. - Don't forget keywords. - User experience - Create effective sitemaps - Consider crawlability

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