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Link-Building Services Leeds

 

What is Link Building?

Why Link Building is Needed?

How Not to Do Link Building?

How Kangaroo Approach Link Building?

It’s not an exaggeration to say that links are foundational to SEO. They’re foundational to Google for that matter. It was by crawling links, and making an assessment to the quality and relevancy of those links, that Google built it’s index of the web. And despite an ever-changing link-building landscape, they remain a cornerstone of SEO.

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    What is
    Link Building?

     

    The basics: link building is the process of acquiring hyperlinks (known as backlinks or, simply, links) from other websites to your own. Search engines use links both internally and externally to find web pages then store them in an index. It was this use of links over content which set Google apart from other search engines in the early days of the internet and helped them rise to search engine dominance.

    Why Link
    Building is Needed

    While on-page SEO factors such as page title, URL, H1, content etc. determine the topic of your page and what keywords you’ll rank for, off-page SEO and links have the largest influence of what position you’ll rank. Simply put, the more high-quality, relevant links your website receives, the more authority it has in the eyes of search engines.

    Depending on your industry, it is possible to go after the less competitive search terms without focusing on your backlinks. But if you’re targeting those high-volume, competitive keywords you’re going to need links.

    If two similar websites have a page about the same thing- say a blog post on the same topic or a product sold by different retailers, and both sites are technically sound and utilise best practice on-page SEO, how does Google decide the ranking order? We know there can be other factors at play here but typically if you find your competitors always outrank you, it could well be because they have a better backlink profile. This because links are viewed as votes, if someone else is willing to link to your site, well, it must be good and so you have a vote that someone else doesn’t.

    An effective link building campaign can:

    • Increase brand awareness
    • Build referral traffic to your site
    • Boost site authority to give it a push in the rankings
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    How Not to Do
    Link Building

     

    The term link building is a little outdated now, but you can think of it more as giving websites a reason to link to you and earning that link, rather than actually building anything.

    If you’ve done your research, you might have come across the terms ‘black hat’ and ‘white hat’ in relation to SEO. Search engines are smart enough these days to see through attempts to manipulate the algorithm by buying links or using domains just to link out to millions of irrelevant sites. But that doesn’t mean there aren’t still people out there who try to offer you this service. Maybe your site has fallen victim to these kind of tactics before and now you’re trying to climb out of a penalization?

    All good link building campaigns should start with having something to link to, whether that’s having a really interesting, relevant resource on your website that we can use for outreach or doing something interesting as a business that we can use as digital PR.

    How Kangaroo Approach Link Building

    We aim to get people talking about your brand and sharing your awesome content. That means we’re going to be pitching creative ideas that will get your audience talking. Don’t be surprised if we suggest something you haven’t tried before or if our ideas are going to take a lot of work to pull off. Kangaroo SEO are the kind of agency who get excited about new opportunities and we’re here to do all the hard work for you from content creation to building relationships with bloggers, influencers and journalists.

    We like to think of ourselves as honest and open in communication and that goes for our link building services too. While we love pushing the boundaries of new ideas and trying new things, we keep our clients in the forefront of everything we do and will make sure you’re completely satisfied with our strategies and know what to expect when you work with us.

    Whether you’re based in Wakefield, Huddersfield, Harrogate, Barnsley, Sheffield, or York – our team of SEO experts are on hand to help.

    FAQ's

    why off page seo is important?

    Off-page SEO is valuable as it informs the search engine that your website is authoritative and trustworthy

    is link building still relevant to seo?

    If you want your website to have good visibility on Google in 2021, you shouldn't neglect the significance of link building.

    what are link building strategies?

    A link building strategy is the practice of acquiring links to your website from elsewhere on the web as a signal of authrotiy and trustworthiness.

    what are the link building techniques?

    Ask for backlinks. Build relationships. Give a testimonial. Content marketing List your site in trustworthy directories.

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